SHELLEY & ANTONIA
CREATIVE DIRECTORS
Two Creatives. One Vision - to make creative that matters, make it gorgeous and make it memorable. Designer I Art Director meets Copywriter I Storyteller. Visual obsessive meets word nerd. A partnership that started at Saatchi & Saatchi and keeps getting better and better.
Our expertise? Beauty. Wellness. Luxury. Lifestyle. Available to any brand that wants to look this good.
We work end-to-end, from first brief to finished artwork, big idea to beautiful execution. Whether we're shaping strategy, directing a shoot or delivering production-ready files, we get our hands deep in and stay there. Using AI tools or old-school craft we create work that’s culturally relevant, strategically smart and visually distinctive.
I’ve worked with Shelley and Antonia for many years, across multiple projects, from early-stage concept development through to fully produced campaigns, and they consistently deliver at the highest level. They don’t just create ideas - they create ideas that can actually be made, which is why I trust them implicitly. They are disciplined, collaborative and deeply committed to the quality of the work, and that shows in every project they deliver.
— KIM GRIFFIN CEO Fresh FilmsClient List
BEAUTY & WELLNESS
Boots Beauty & No7 • Dove & Dove Men • Max Factor • Illamasqua • Coty Fragrances • Head & Shoulders • Beauty Pie • Wella • SK-II • Olay • TRESemmé • Allergan • CoolSculpting & Juvéderm • EarthZest Organics • Rimmel • Sure • Axe • Nexxus • Primark beauty • Models Own • GHD • Aussie • Johnson & Johnson • L’Oréal • The Body Shop • Murad • LBB Skincare • APS
LUXURY & LIFESTYLE
Nespresso • Coutts Bank • Fortnum & Mason • Ralph Lauren • Lake & Co Property • Browns Fashion • Net-a-Porter • Mercedes • BMW • Land Rover • Hacker Crafts • De Beers • NEFT • Aberlour • Allt-A-Bhainne • Castore • Jaguar • American Express • Perrier • Häagen-Dazs • Huggies • 21 Sid Coffee Store • Pandora • Heinz Infants & Baked Beanz • Penfolds Wine • Guinness • Vitamin Water • Rockstar • Wagamama • Carlsberg • Juice Burst • Thryve • Iams • Heineken • Reebok • Sprite • Tango • Robinsons • Kellogg’s • Mcdonald’s • McVities • Dos Equis • Amstel Light • Lloyds Pharmacy
dove - leave no trace behind
Everyone who's used self-tanner knows the aftermath - stained sheets, ruined clothes, orange handprints everywhere. Your home looks like a crime scene. Unless you use Dove’s Gradual Self Tan - easy to apply, leaves no trace behind.
RESULTS
This campaign helped elevate Dove’s iconic Real Beauty platform for a new generation - replacing flawless tanning clichés with relatable truths, real-life imperfections and artfully observed humour. Crafted with a more elevated visual language than previous campaigns, the work brought a fresh, social-first sensibility to the category while staying true to Dove’s authentic voice.
CREDITS
AGENCY Ogilvy London
CREATIVE DIRECTOR Shelley Dobson
CREATIVE TEAM Leli Leitner & Coco Shellim
Boots no7 - Don’t Regret. Just reverse.
We all have skincare regrets - sunbathing in baby oil, sleeping in last night's makeup. If only we could reverse those moments? With No7 Future Renew, you can. Don't regret. Just reverse.
RESULTS
94,000+ signed up before it hit shelves • The fastest-selling No7 launch ever • 1 product sold every 2 seconds • 88,000 shoppers in-store in the first 24 hours • Queues nationwide, with an average wait of 2 hours • Boots website crashed under demand • Over 500,000 transactions in the first four weeks • 2023's best-selling skincare product at Boots • Fuelled an 'exceptional No7 performance' in Boots' ninth straight quarter of market-share growth - beauty up 18% YoY
CREDITS
AGENCY The Pharm
CREATIVE DIRECTORS Shelley Dobson & Antonia Green
CREATIVE TEAM Sarah Wood & Brett Gascoigne
21 SID STREET - DOLCE Handmade
Sicilian baker Laura Lo Faro wanted to open an Italian coffee shop in the heart of Hackney, and needed to stand out in a sea of independents. The answer was already in her hands. Italians are famous for talking with theirs, and Laura spoke and baked with hers. Dolce Handmade.
AWARDS
D&AD Shortlist, FAB Silver, Mobius Silver, The Drum Commended, New York Festival Finalist, Fresh Bronze
CREDITS
AGENCY WMH &I
CREATIVE TEAM Antonia Green, Garrick Hamm, Chris Ribet, Holly Mattacott-Cousins
COOLSCULPTING - TRIED THAT
From first idea to launch. Coolsculpting had lost its way - outdated, clinical, forgettable. No-one knew what it stood for, and worse, no-one cared. We brought it back to life by sparking imagination, backing it with science and inspiring people to become the best version of themselves.
RESULTS
Won the pitch • Relaunched the brand across Europe in digital, social and OOH, fuelling expansion and a huge lift in online interest • Earned an additional assignment off the back of the work
CREDIT
AGENCY JWT
CREATIVE DIRECTORS Shelley Dobson & Antonia Green
EHLERS-DANLOS SYNDROME - SUPER flexible not superhuman
Ehlers-Danlos Syndrome (EDS) has a deceptive superpower – excessive flexibility. It might seem like a gift, but it masks a painful reality. On average, it takes 12 years to get a diagnosis. A campaign was created to raise awareness, be less flexible and demand answers.
RESULTS
Launched with a live choir at Piccadilly Circus, projection-mapped across the surrounding buildings - turning a private, invisible condition into a public event • Featured across creative and design press • Recognised by the industry’s toughest juries - The Drum Gold, CreativePool Gold, New York Festival Bronze, Art Directors Club Merit, Graphis Gold
CREDITS
AGENCY WMH & I
CREATIVE TEAM Antonia Green, Mark Nichols, James Flint, Dan Coleman
THE ONES
THAT GOT AWAY
dove - global shoot with a mission
THE BRIEF Facilitate a global talent shoot built around a social-first creative concept - capturing not just imagery, but a PR-able story with the power to cut through culturally and across channels.
THE INSIGHT
Breaking into beauty isn't easy. It's competitive, inaccessible and lacks clear pathways, especially for underrepresented communities. While artists, stylists and founders get the spotlight, critical behind-the-scenes roles, from beauty scientists to tech innovators, remain overlooked. The future of beauty isn't just about who's in front of the camera. It's about the diverse talent driving change behind it.
THE WHY - CULTURAL RELEVANCE
A shift is taking place. Female mentors, or 'femtors,' are redefining how women support women - building spaces that are more inclusive, accessible and empowering than ever.
The beauty industry is evolving fast, creating career paths beyond traditional roles: Digital Makeup Artists, AI Beauty Consultants, Beauty Tech Innovators. Femtors are at the forefront, breaking barriers and providing access to the networks and skills needed to thrive.
36% of beauty professionals with physical disabilities are business owners or entrepreneurs - well above the national average of 25%. A stat that highlights both the appeal of beauty and the reality that many must create their own opportunities.
THE HOW
Picture a weekend where energetic, inspiring women come together - beauty industry experts and those just starting out - united by passion, creativity and a shared vision. A space to collaborate and shoot a new Dove project: Femtors & Femtees.
THE SHOOT
Here's the twist:
Halfway through, the Femtees take the reins - calling the shots and shooting the very women who've femtored them all weekend.
More than a photoshoot - a celebration of sisterhood, growth and women supporting women. All captured on camera.
THE PR
“Forget Mentors. Femtors Are Here -
And Dove Just Gave
Them a Global Stage.”
The STRETCH
Brand Level: Partner with organisations like Human Beauty (founded by Millie Flemington-Clare, inspired by her own experiences as a disabled woman) to build femtorship and apprenticeship programmes for individuals with disabilities in beauty.
Global Connections: Virtual networking and pop-up workshops keeping Femtors & Femtees connected beyond the shoot.
Evergreen Content: Behind-the-scenes moments and highlight reels on Dove's channels, celebrating the diversity and talent of Femtors & Femtees.
Social Movement: Launch #BreakthroughBeauty - inviting women to share their stories of breaking into the industry.
CREDIT
PRODUCTION Fresh Film Studio
CREATIVE DIRECTORS Shelley Dobson & Antonia Green
L'Oréal - I AM MY OWN COLOR
Before you can express yourself, you need to see yourself - truly. Not as black, brown or white. But as a unique, unrepeatable mix of tones and colors. Your own color. The problem? Most foundations don't see you that way. They simplify. They approximate. So L'Oréal True Match changed that.
Insight
For too long, ‘finding your shade’ has meant compromising - settling for close enough. Most foundations use 4 pigments. L'Oréal's scientists added 2 more, making 6, precisely matching 100% of undertones worldwide. Close enough is over.
Idea
Let’s not divide by skin color but unite with pigments. Because your foundation shouldn't guess. It should be your True Match.
MANIFESTO
I AM more than just one color.
I AM my skin tone AND undertones.
I AM a celebration of all my colors.
Deeper than skin deep.
More complex than my complexion.
I define who I AM.
True Match is more than a foundation.
The appliance of science goes beneath the surface with Skin Matching Technology™.
Formulated with up to 6 pigments to match 100% of skin tones that go beyond black, brown, olive and white.
Adding blue for a richer, deeper hue.
And green for a fresher, truer match.
Because my skin color is beautifully complex.
And so AM I.
I AM MY OWN COLOR.
I AM WORTH IT.
CREDIT
AGENCY McCann
CREATIVE DIRECTORS Shelley Dobson & Antonia Green
TRESemmé - cult status
THE BRIEF Get women to reappraise TRESemmé as a premium brand by embedding TRESemmé in the ANYTHING BUT ORDINARY CULTURE.
Human Insight
People today are creating their own opportunities rather than waiting for them - and they want products that keep them stylish and ready for anything.
Cultural Insight
In a world where ambition and connectivity shape success, people gravitate toward brands that keep up with their always-on lives. TRESemmé rises to every occasion - whenever, wherever.
THE IDEA
Life is happening NOW. You're not following its pace, you're setting it. Unexpected Teams call? Last-minute A-list event? Spontaneous brunch? Bring it.
Because whatever lands, stacks up or gets scheduled, with TRESemmé you're always ready.
Salon-developed tech with treatment-led haircare that goes beyond what you'd expect from a brand. And then some. Whatever. Wherever. Whenever.
TRESemmé. For those who never just show up - they arrive.
SOCIAL FILM
Our models stride confidently toward camera, showcasing magnetic, salon-quality hair. As they hit their mark, each shares what staying Statement Ready means to them.
#WhatsYourStatement
PORTRAITS
Strong portrait stills captured alongside the film - confident, bold, statement-making.
OOH
CREDIT
AGENCY Fresh Film Studio